Gavin Jones

The House of Mouse picks up the House of Ideas for a cool $4Billion

by Gavin Jones Email

Don't worry I'm not trying to fool anybody by the headline I realise I've been conspicuously quiet on the subject of Disney buying up Marvel Entertainment and with good reason. I honestly don't know how I feel about the whole thing and until we know more information it's very difficult to judge whether this is a good thing, a bad thing or just a 'meh' thing. One of the things that has amazed me about this deal is just how quiet they were able to keep the whole thing, I'm sure if you travel in the right circles (that'd be those stupid amounts of cash kind of circles) then you may've heard something but I was truly stunned when I heard the news.

There are a few things we do know:

1) Disney will be honouring all the current contracts that Marvel has with various movie studios with regards to distribution of their upcoming movies: Iron Man 2, Thor, Captain America and The Avengers.

2) Current movie franchises that are owned by other studios will stay at thos studios under the terms originally set by Marvel.

3) Some people are gonna make a hell of a lot of money on this deal with some economists saying that Disney have paid far too much for Marvel Entertainment.

I think if you look at those three statements there are two possible conclusions to be made, either Disney are playing the long game not wanting to rock the boat until they really need to at which point Marvel properties will get raped withtin an inch of their lives or they are are genuinely interested in the properties and just see Marvel as an independent subsidary of the Disney family. We can't possibly know Disney's intention so there really is no point in speculating we'll just have to wait and see and focus on what we need to know about the future of both companies.

What I want to know:

1) Will Marvel be getting their hands on the Disney properties currently owned by Boom! Studios? This deal is still in it's infancy but Boom! appear to be doing a great job.

2) How much did John Lasseter (Principal Creative Advisor at Disney and former head of Pixar) have to do with the deal?

3) If John Lasseter did have something to do with the deal does this mean as AICN suggested that there could be a PIXAR/Marvel Team-up? I think I just multiple nerdgasmed!

4) What does the future hold for Universal's Marvel Superhero Island? Surely Disney will want to incorporate some of the 5000 Marvel characters they've acquired into their own theme parks?

5) And finally but probably most importantly how will this change effect the most important part of Marvel's business (as far as I'm concerned); the comic books.

That last one is impossible to answer, at best Marvel will be able to use the financial power of Disney to put out even better material at lower costs. At worst the interference of the corporate overseers will strangle creativity at the House of Ideas destroying everything they've built up. For now I'm keeping an open mind but I sure will be keeping a close eye on any developments at either Marvel or Disney and I recommend you do too.

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